Customer data begins in raw form regardless of the source, whether site traffic, social media or email lists.

Data enrichment makes the data more useful by adding value to it.

To enrich your contacts, please follow the below steps:

Step 1: Go to the Contacts module under CRM.



Step 2: Choose the Contact you wish to enrich and click on the ‘Enrich’ button on top of the screen


Step 3: Choose the match most appropriate from the given list and click on the ‘Enrich’ button



Step 4: Select the changes to be applied and click on the ‘Confirm’ button.

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