The Function of Neverbounce in Recruitly's In-Built Marketing Module

NeverBounce plays a crucial role in our system, particularly in the context of validating email addresses before initiating any marketing campaigns through Recruitly's integrated marketing module. Its primary function revolves around the verification of email addresses, serving as a preventive measure to minimize the occurrence of email bounces. This ensures that your marketing campaigns maintain a high level of deliverability and effectiveness.

Why do we have bounce threshold?

Bounce rate limits protect your domain from being blacklisted. The industry standard bounce rate is under 2%. Raising this limit in Recruitly can cause serious issues downstream, including your domain being blacklisted.

Solution?

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To prevent this, we need to verify every email before sending it out. NeverBounce handles this verification and can be easily integrated into Recruitly. Once you have email verification in place, you can confidently send campaigns to hundreds of thousands of recipients. You can read more about this here: Email Campaign is Suspended

Here's a brief overview of how it operates:

1. The initial step involves following this article to seamlessly integrate NeverBounce with Recruitly: NeverBounce Integration
   

2. Once the integration is set up, you will need to acquire credits directly from NeverBounce to enable the email validation process. You can explore the pricing details and purchase credits on the NeverBounce website: NeverBounce Pricing.
   
   

   

   
   

3. Upon purchasing credits, navigate to the Recruitly Marketplace section and select "manage" to configure and oversee your NeverBounce integration:

   
   

   Recruitly Marketplace

   
   

4. Click on the green re-sync button. After clicking the green "Resync Account" button, your credits will be visible.
   

   

   
   

5. Ensure to toggle ON the "Enable Validation" feature.