Personalise Emails: Merge Tags

Merge tags can be useful to add a personal touch to the email.

To be able to do this, we need a unique value to tie the data to. Other names for merge tags are substitution strings, personalization fields, or personalization tags.
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These tags are used to insert unique user data from your mailing list into emails. For example, the user who’d like to insert their subscriber’s first name into their email would use the merge tag firstname ${firstName}. Each time Recruitly finds the tag ${firstName} in your email, they will replace this tag with the unique data associated with each recipient in your list.
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We provide a drop-down menu that includes some of the most used merge tags.
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