What is a Lead?

What is a "Lead" in Recruitment?

In recruitment, a lead is an individual or company that has shown interest in hiring or being hired. It refers to a potential client (employer) or candidate (job seeker) who is at the beginning stages of the recruitment process. Recognizing and nurturing leads is crucial for recruiters and recruiting agencies in building a successful pipeline.

How will Recruitly's Leads module help?

The Leads module can store data for potential candidates or contacts - such as email addresses, phone numbers, skills, and other relevant data.

Once a potential contact within a company has been contacted and has expressed interest in working with you, they could be termed as an "Opportunity". In other words, leads are unqualified business opportunities that could lead to future placements.​ Your new lead may not necessarily be the primary POC (Point of Contact) within the company. However, you can easily create a new record for the decision-maker in Recruitly.​

Leads can be bulk imported from CSV. (Excel) files or created manually. In Recruitly, you can also rate your Leads depending on how you feel your initial conversation went, allowing you to sort your leads page showing the highest ratings first.​ Click here to learn how to add leads.

If the conversation went well, you could convert the lead into an opportunity. The record will then leave the leads page and re-appear in the opportunities section. Refer to our comprehensive guide on How to Convert a Lead? for step-by-step instructions on converting a lead into an opportunity.​