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  2. Marketing

Why is an Email Campaign is Suspended?

Published:
Email sending is temporarily paused by Recruitly's deliverability protection system if it detects a high bounce rate among your email recipients or signs of fraudulent account activity. During this period, the dispatch of both marketing emails and automated emails within workflows is halted to maintain the integrity of your email communications.
What are the email limits?

To safeguard the sender's reputation and prevent the distribution of unsolicited and spam emails, Recruitly has implemented various measures, including specific limits that suspend campaigns when these limits are breached:

1

Hard Bounce

Our hard bounce limit is 2%. For reference, many ISPs prefer bounce rates to be under 2%

2

Spam Report

Our spam complaint rate limit is 0.1% (1 in 1,000 messages sent). Spam reports are when a recipient clicks the spam button to report Spam while viewing your email in their inbox or drags the email into their junk folder

3

Direct Complaints

If any direct complaints are sent to Recruitly's abuse desk, the marketing email sending in your account may be suspended

4

Unsubscribes

Our unsubscribe rate limit is 4%. A healthy unsubscribe rate is less than 2%


How do I reactivate my email campaign?

If your account has already been suspended, contact our support team to review and unblock the situation. The team will analyse your account and then provide you with some recommendations to minimise the risks of being suspended again.


How do I avoid bounces?

If you haven't sent a campaign in a while, reconfirm your audience to keep your contact information up to date. This should help protect your audience from spambots and fake signups that lead to bounces.


More Information about contact cleaning services:

Recruitly is not a data cleaning service. If you import old or invalid contacts, addresses that bounced or unsubscribed previously could lead to a high number of spam complaints, undeliverable messages, or unsubscribes. To avoid these problems, follow best practices when adding or importing subscribers to your audience.

  1. Sign up for a Neverbounce account and connect to that account from the Recruitly marketplace. This will avoid 99% of the bounce issues.

  2. Use Apollo.io integration which inherently validates the emails.

  3. Use a 3rd party data cleansing tool regularly to ensure your emails are not outdated.


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